About

The Challenge

creating a product / a service, including a 2-page business plan, as a response to a challenge that is not known in advance (Mr. Gordon McVie, president of GEC, will prepare the detailed terms and conditions of the competition and the definition of the task, which will then be announced via the Internet)
producing a working model of the product / service invented
making a live presentation in English of the product / the service and the marketing strategy
developing the ability to work efficiently within a given time frame – in this case exactly 24 hours